Project Overview:

EmpathyHQ, formerly known as Alliance Child & Family Solutions, embarked on a comprehensive rebranding journey with the goal of creating a distinct identity and establishing itself as a market authority in the nonprofit sector. The project included a complete overhaul, including a name change, logo design, and website redesign. The primary objective was to create an appealing online platform that reflected EmpathyHQ's mission to provide life-changing mental health services and its commitment to serving vulnerable populations.

Project Gem: The Welcoming Preloader and Hero Section:

Client Goals and Objectives:

EmpathyHQ sought to rebrand and reposition itself as a leading nonprofit organization providing mental health services to Texans, with a focus on underserved populations. The project aimed to create a new name and logo that reflected the organization's values and mission. Additionally, the client aimed to design a website that would serve as an authoritative online platform, providing information about their services and fostering a sense of inclusivity and accessibility.

Results and Impact:

The project resulted in a successful rebranding, with the organization transitioning to the name EmpathyHQ and adopting a new, distinctive logo. The website redesign effectively communicated EmpathyHQ's mission and vision, offering valuable information about their services while creating a welcoming atmosphere for visitors. The project has contributed to increased conversions, and the entire rebranding effort has positioned EmpathyHQ as a trusted resource in the nonprofit mental health sector.